Embassy Developments Secures RERA Approval for Embassy Terazza, ₹3,000 Crore GDV Ultra-Luxury Project in Juhu
RERA Approval Secured for Embassy Terazza
Embassy Developments has secured Real Estate Regulatory Authority (RERA) approval for Embassy Terazza, its ultra-luxury residential development in Juhu, Mumbai. The approval was announced as part of the company's strong operational performance in the first quarter of fiscal year 2027.
Project Scale and Specifications
The project spans over two acres and approximately 0.3 million sq. ft. of RERA carpet area, with approximately 50 homes across 2+ acres. With a gross development value (GDV) exceeding ~₹3,000 crore, the development represents a significant entry point for the developer into Mumbai's ultra-luxury residential market.
Located in one of Mumbai's most aspirational neighbourhoods, Embassy's proposed launch in Juhu is positioned as a luxury residential development catering to multi-generational urban families. This development reflects EDL's belief that upscale housing must prioritise liveability along with a location advantage.
Development Model
The project operates under the Development Management (DM) model, allowing the developer to manage construction execution while maintaining operational flexibility.
Embassy Developments' Mumbai Expansion
Embassy Developments Limited announced its expansion into the Mumbai Metropolitan Region (MMR), marking the first residential developments under the Embassy brand in the city. As part of this strategic expansion, EDL plans to invest ~₹4,500 crore to increase its Mumbai footprint with three marquee residential projects across Worli, Juhu, and Alibaug.
With a strategic focus on Bengaluru, the Mumbai Metropolitan Region (MMR), and the National Capital Region (NCR), the Company also has a presence in Chennai and Indore. EDL has a diversified residential portfolio with a well-balanced mix of developments across mid-income, premium, and luxury segments.
Market Context
The company recorded sales of nearly 60% of its residential launches across Bengaluru and Mumbai in FY26 by the end of June 2026. Notably, Bengaluru projects performed exceptionally well, selling 72% of the launched inventory within six months. This strong absorption rate reflects sustained demand for the developer's residential offerings in both established and new markets.
Juhu has emerged as a focal point for ultra-luxury residential development in Mumbai, with multiple marquee projects targeting high-net-worth individuals seeking premium living in the city's most established coastal neighbourhood.