EMBASSY TERAZZA — New Project Coming Up in Juhu, Mumbai

Embassy Terazza: Ultra-Luxury Coastal Residences in Juhu

Embassy Terazza is a residential development promoted by Birch Real Estate Private Limited, part of the Embassy Group, on Juhu Tara Road in Mumbai. As part of Embassy Developments Limited's expansion into the Mumbai Metropolitan Region, the company plans to invest approximately ₹4,500 crore across three marquee residential projects, including this Juhu offering.

Location & Geography

The project is located in the K/West Ward, village Juhu, taluka Andheri, district Mumbai Suburban, with approximately 2.45 acres registered for development. Situated on the iconic Juhu Tara Road, one of Mumbai's most prestigious addresses, it is located just steps from the beach with seamless access to luxury hotels and major commercial districts.

Juhu's strategic location between the western suburbs and South Mumbai, coupled with excellent social infrastructure, has made it one of the city's most enduring luxury real estate destinations. The suburb benefits from robust infrastructure including excellent road connectivity, proximity to metro corridors, and access to major commercial hubs.

Project Scale & Configuration

Embassy Terazza comprises approximately 50 units across a low-density development. The project spans approximately 2 acres and offers 3, 4, and 5 BHK configurations. The company secured Real Estate Regulatory Authority (RERA) approval for Embassy Terazza with a gross development value in excess of approximately ₹3,000 crore.

Pricing & Investment

The project is priced from Rs. 15 crore onwards, positioning it within Mumbai's ultra-luxury segment. The operating environment remains favourable, with sustained demand across both premium and luxury segments, while customer preference continues to shift towards trusted developers with a proven track record.

Developer Footprint

Embassy Group is one of India's most established and diversified real estate institutions, with operations spanning 22+ cities, including Bengaluru, Mumbai, Delhi NCR, Chennai, and Pune. Embassy Developments Limited announced its expansion into the Mumbai Metropolitan Region in January 2026, marking the first residential developments under the Embassy brand in the city.

With over 100 million square feet of commercial, residential, hospitality, services, and education spaces delivered and managed, the firm emphasises high standards of quality and environmental management.

Juhu as a Residential Destination

Juhu boasts some of Mumbai's finest educational institutions, hospitals, luxury hotels, and recreational destinations, with well-developed civic infrastructure and premium urban planning. Infrastructure projects, particularly the Mumbai Coastal Road, have positively influenced property values in the western suburbs, and while Juhu is already a premium locality, enhanced connectivity from such projects is expected to further bolster its real estate appeal.