Olive Hospitality Crosses 100-Hotel Milestone, Rebrands from Olive by Embassy to Multi-Brand Platform

Olive Hospitality Reaches 100-Hotel Milestone

Olive Hospitality, the hospitality arm of Embassy Group, has crossed the 100-hotel mark across India, emerging as one of the country's fastest-scaling asset-light hospitality operators. The platform operates 4,472 keys across 20 cities in 10 states.

Rebranding to a Multi-Brand Platform

The company has formally transitioned from Olive by Embassy to Olive Hospitality, underscoring its evolution from a single-brand operator to a multi-brand hospitality platform. Introduced in 2019, Olive Hospitality is the hospitality wing of the Embassy Group, one of India's leading real estate developers.

The platform integrates operations, procurement, design, technology and revenue management within a scalable framework. Olive is a multi-brand hospitality tech operating platform with multiple revenue avenues from management, design, and technology.

Market Approach and Traveller Insights

Olive was built on the conviction that India's accommodation market was fragmented and overdue for institutionalisation, with growth driven by a deep understanding of how travel in India has evolved. Today's traveller expects consistency, intuitive design, seamless technology, and value – whether travelling for business, pilgrimages, short leisure breaks, or extended stays.

Operational Scale and Footprint

Olive Hospitality has 4,472 keys signed across 20 cities in 10 states, with 2,178 keys operational. The company's footprint spans business hubs such as Bengaluru, Mumbai and Hyderabad to leisure and pilgrimage destinations including Goa, Jaipur, Shimla and Tirupati.

Brand Architecture

The brand architecture spans Olive Hotel, Open Hotels and the premium-economy Spark by Hilton developed with Hilton, underscoring a segment-led approach to growth across metro and emerging markets. The growth model blends serviced apartments, co-living spaces, and business hotels, offering flexible accommodation solutions aligned with changing consumer preferences.

Strategic Partnerships

The brand has launched Open Hotels, the world's first remote, AI-native hotel operator, and signed a Strategic Licensing Agreement with Hilton to bring 150 Spark by Hilton hotels to India.