Embassy Salarpuria Sattva Centrum, AB Road, Indore
Price on Request
Embassy Salarpuria Sattva Centrum is a new-launch residential development by Embassy Group, planned across approximately 48.22 acres on the AB Road and MR 10 Ring Road stretch of Indore. The project marks Embassy's entry into the Indore residential market, extending a development track record that spans Bengaluru, Chennai, Hyderabad, Jodhpur, Vadodara and Vizag. At this scale, the development is positioned as one of the larger single-address residential undertakings planned for this corridor of the city.
The project is planned to offer a mix of 1, 2, 3 and 4 BHK high-rise apartments across a development area of around 2.1 million square feet, designed for families and professionals seeking space within an organised, planned community. Set back from the busiest stretches of AB Road while remaining close to Vijay Nagar and the Super Corridor, the address balances everyday convenience with a quieter residential setting.
Embassy Group's residential work across its portfolio has typically combined large-format master planning with attention to open space, ventilation, and layout efficiency, values that carry into how a project of this size on AB Road is expected to be structured. The scale of the land parcel allows for planned towers, internal roads, and green buffers within a single gated address, rather than a fragmented plot layout.
Indore's AB Road and MR 10 belt has been among the city's faster-appreciating residential markets, aided by proximity to the Super Corridor, ongoing metro construction, and the airport road. A project of this land size entering this corridor at an early stage gives homebuyers access to a large, planned community in a part of the city still absorbing new infrastructure.
Embassy Salarpuria Sattva Centrum is currently at new-launch stage, with configuration details, pricing and RERA registration to follow as the project progresses.
Pricing on request — speak with our sales team.




Detailed master plan and unit-wise floor plans available on request.
AB Road, MR 10 Ring Road, Indore, Madhya Pradesh · MR 10 · Indore
Embassy Salarpuria Sattva Centrum sits along the AB Road and MR 10 Ring Road belt, a stretch that has grown into one of Indore's more active residential corridors. The road connects onward to Vijay Nagar, the Super Corridor, and the airport road, placing daily commutes, retail, and healthcare within reach. MR 10 has recorded fast year-on-year price appreciation as apartment supply along the stretch has expanded, reflecting steady end-user and investor interest in the belt. The corridor already carries established malls, hospitals, and schools, giving the address a working urban fabric rather than a greenfield edge of the city.
For a project of this scale, the AB Road and MR 10 address offers both immediate convenience and a runway for growth as the Super Corridor and metro alignment mature. Residents get proximity to established retail such as C21 Mall, Malhar Mega Mall and Orbit Mall, alongside hospitals including Bombay Hospital and Medanta Super Specialty Hospital. The combination of an established residential belt with continuing infrastructure upgrades is central to the address's appeal for a large-format development.
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The Indore Metro network under construction is expected to improve mass transit access along key city corridors, adding long-term connectivity value to residential belts near AB Road and MR 10.
Indore's Super Corridor, adjoining the MR 10 and AB Road belt, continues to attract IT parks, business hubs, and planned residential development, reinforcing the growth trajectory of this side of the city.
Continued widening and junction improvements along AB Road and the MR 10 Ring Road are aimed at easing traffic flow and improving travel times across this fast-growing residential stretch.
Devi Ahilyabai Holkar International Airport is accessible via Airport Road from the AB Road and MR 10 belt, supporting both business and leisure travel for residents in this corridor.
Established malls such as C21 Mall, Malhar Mega Mall, and Orbit Mall along the MR 10 stretch have expanded everyday retail, dining, and entertainment options available to residents in the vicinity.
Embassy Group has been developing residential, commercial, and hospitality projects since 1993, with a portfolio spanning Bengaluru, Chennai, Hyderabad, and other Indian cities, bringing an established development track record to this Indore address.
Spread across approximately 48.22 acres, Embassy Salarpuria Sattva Centrum is planned as a large-format development, allowing for organised master planning, internal roads, and generous open spaces within a single address.
The project sits directly on the AB Road and MR 10 Ring Road belt, one of Indore's actively appreciating residential corridors, with established retail, healthcare, and hospitality infrastructure already in place nearby.
The adjoining Super Corridor continues to draw business parks and planned development, positioning this address to benefit from Indore's westward growth momentum over the coming years.
With 1, 2, 3 and 4 BHK homes planned across a development area of around 2.1 million square feet, the project is designed to serve a range of family sizes and buyer needs within one address.
The AB Road and MR 10 location offers practical access to Vijay Nagar, the airport road, and established institutional and retail infrastructure, keeping daily conveniences within a short drive of the project.
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