EMBASSY SALARPURIA SATTVA CENTRUM, MR 10, Indore

EMBASSY SALARPURIA SATTVA CENTRUM

Embassy Salarpuria Sattva Centrum, AB Road, Indore

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48.22
Acres
The Address & The Vision

An Address Worth Coming Home To

Embassy Salarpuria Sattva Centrum is a new-launch residential development by Embassy Group, planned across approximately 48.22 acres on the AB Road and MR 10 Ring Road stretch of Indore. The project marks Embassy's entry into the Indore residential market, extending a development track record that spans Bengaluru, Chennai, Hyderabad, Jodhpur, Vadodara and Vizag. At this scale, the development is positioned as one of the larger single-address residential undertakings planned for this corridor of the city.

The project is planned to offer a mix of 1, 2, 3 and 4 BHK high-rise apartments across a development area of around 2.1 million square feet, designed for families and professionals seeking space within an organised, planned community. Set back from the busiest stretches of AB Road while remaining close to Vijay Nagar and the Super Corridor, the address balances everyday convenience with a quieter residential setting.

Embassy Group's residential work across its portfolio has typically combined large-format master planning with attention to open space, ventilation, and layout efficiency, values that carry into how a project of this size on AB Road is expected to be structured. The scale of the land parcel allows for planned towers, internal roads, and green buffers within a single gated address, rather than a fragmented plot layout.

Indore's AB Road and MR 10 belt has been among the city's faster-appreciating residential markets, aided by proximity to the Super Corridor, ongoing metro construction, and the airport road. A project of this land size entering this corridor at an early stage gives homebuyers access to a large, planned community in a part of the city still absorbing new infrastructure.

Embassy Salarpuria Sattva Centrum is currently at new-launch stage, with configuration details, pricing and RERA registration to follow as the project progresses.

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Configurations & Pricing

Choose Your Residence

Pricing on request — speak with our sales team.

Lifestyle

World-Class Amenities

Recreation at EMBASSY SALARPURIA SATTVA CENTRUM, MR 10, Indore
Recreation
  • Clubhouse
  • Multipurpose hall
  • Indoor games room
  • Amphitheatre
  • Co-working lounge
Active at EMBASSY SALARPURIA SATTVA CENTRUM, MR 10, Indore
Active
  • Swimming pool
  • Gymnasium
  • Jogging track
  • Badminton court
  • Yoga deck
Family at EMBASSY SALARPURIA SATTVA CENTRUM, MR 10, Indore
Family
  • Kids play area
  • Creche
  • Senior citizen sit-out
  • Party lawn
Garden at EMBASSY SALARPURIA SATTVA CENTRUM, MR 10, Indore
Garden
  • Landscaped gardens
  • Central green courtyard
  • Water features
  • Tree-lined walkways
Master & Floor Plans

Master & Floor Plans

Detailed master plan and unit-wise floor plans available on request.

Master plan preview
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Location / Address

A Defining Address

AB Road, MR 10 Ring Road, Indore, Madhya Pradesh · MR 10 · Indore

Embassy Salarpuria Sattva Centrum sits along the AB Road and MR 10 Ring Road belt, a stretch that has grown into one of Indore's more active residential corridors. The road connects onward to Vijay Nagar, the Super Corridor, and the airport road, placing daily commutes, retail, and healthcare within reach. MR 10 has recorded fast year-on-year price appreciation as apartment supply along the stretch has expanded, reflecting steady end-user and investor interest in the belt. The corridor already carries established malls, hospitals, and schools, giving the address a working urban fabric rather than a greenfield edge of the city.

For a project of this scale, the AB Road and MR 10 address offers both immediate convenience and a runway for growth as the Super Corridor and metro alignment mature. Residents get proximity to established retail such as C21 Mall, Malhar Mega Mall and Orbit Mall, alongside hospitals including Bombay Hospital and Medanta Super Specialty Hospital. The combination of an established residential belt with continuing infrastructure upgrades is central to the address's appeal for a large-format development.

Location map
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Connectivity

Location Advantages

Thoroughfares

  • AB Road (NH-3) — On-site frontage
  • MR 10 Ring Road — On-site frontage
  • Super Corridor — Nearby
  • Vijay Nagar Square — Short drive

Corporate

  • NRK Business Park — Nearby on MR 10
  • Incuspaze Princes' Business Skyline — Nearby on MR 10
  • Pologround Industrial Estate — Accessible via MR 10

Hospitality

  • Indore Marriott Hotel — Vijay Nagar / MR 10 belt
  • Sayaji Indore — Vijay Nagar / MR 10 belt
  • Radisson Blu Hotel Indore — Near MR 10 Square

Education

  • St. Arnold's Higher Secondary School — Nearby
  • Marthoma Public School — Nearby
  • Ladybird High School — Nearby

Healthcare

  • Bombay Hospital — MR 10 belt
  • Bhandari Hospital and Research Centre — MR 10 belt
  • Medanta Super Specialty Hospital — MR 10 belt

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Beyond the Project

Infrastructure & Growth

Indore Metro corridor

The Indore Metro network under construction is expected to improve mass transit access along key city corridors, adding long-term connectivity value to residential belts near AB Road and MR 10.

Super Corridor development

Indore's Super Corridor, adjoining the MR 10 and AB Road belt, continues to attract IT parks, business hubs, and planned residential development, reinforcing the growth trajectory of this side of the city.

AB Road and Ring Road upgrades

Continued widening and junction improvements along AB Road and the MR 10 Ring Road are aimed at easing traffic flow and improving travel times across this fast-growing residential stretch.

Airport connectivity

Devi Ahilyabai Holkar International Airport is accessible via Airport Road from the AB Road and MR 10 belt, supporting both business and leisure travel for residents in this corridor.

Retail and social infrastructure

Established malls such as C21 Mall, Malhar Mega Mall, and Orbit Mall along the MR 10 stretch have expanded everyday retail, dining, and entertainment options available to residents in the vicinity.

Build Quality

Specifications

Structure

  • RCC framed earthquake-resistant structure

Flooring

  • Vitrified tile flooring in living and bedroom areas

Bathroom

  • Premium sanitaryware and CP fittings

Kitchen

  • Provision for modular kitchen with utility area

Doors & Windows

  • Engineered wood main door
  • UPVC / aluminium windows

Electrical

  • Modular switches with concealed copper wiring

Security

  • 24/7 CCTV surveillance and gated security
Why Invest

Compelling Reasons

1

Embassy Group heritage

Embassy Group has been developing residential, commercial, and hospitality projects since 1993, with a portfolio spanning Bengaluru, Chennai, Hyderabad, and other Indian cities, bringing an established development track record to this Indore address.

2

Scale of the land parcel

Spread across approximately 48.22 acres, Embassy Salarpuria Sattva Centrum is planned as a large-format development, allowing for organised master planning, internal roads, and generous open spaces within a single address.

3

AB Road and MR 10 address

The project sits directly on the AB Road and MR 10 Ring Road belt, one of Indore's actively appreciating residential corridors, with established retail, healthcare, and hospitality infrastructure already in place nearby.

4

Proximity to the Super Corridor

The adjoining Super Corridor continues to draw business parks and planned development, positioning this address to benefit from Indore's westward growth momentum over the coming years.

5

Multiple configuration choices

With 1, 2, 3 and 4 BHK homes planned across a development area of around 2.1 million square feet, the project is designed to serve a range of family sizes and buyer needs within one address.

6

Connectivity to the city

The AB Road and MR 10 location offers practical access to Vijay Nagar, the airport road, and established institutional and retail infrastructure, keeping daily conveniences within a short drive of the project.

About the Developer

Embassy Group

Embassy Group is an Indian real estate developer based in Bengaluru, established in 1993, under founder Jitendra Virwani, who entered real estate in 1985 at the age of 19 before starting Embassy eight years later. Over three decades the group has grown into one of India's most recognised integrated real-estate platforms, with 85 million square feet of commercial, residential, hospitality, services, retail and education spaces delivered and under development across Bengaluru, Mumbai, Pune, Delhi NCR, Chennai, Hyderabad and Thiruvananthapuram, with projects in Indian cities such as Bengaluru, Chennai, Hyderabad, Pune, Coimbatore, Trivandrum, and two countries overseas, Serbia and Malaysia. The group's operations today span 22+ cities, including Bengaluru, Mumbai, Delhi NCR, Chennai, and Pune, amongst others, supported by a land bank of over 1,700 acres.

Embassy's signature approach rests on vertical integration and institutional partnerships rather than standalone projects. Its residential developments are largely built to IGBC Green Home Gold and Platinum standards, with rated projects including the Four Seasons Private Residences at Embassy ONE, Embassy Boulevard, Embassy Grove, Embassy Lake Terraces, and the integrated township Embassy Springs. On the commercial side, the group is the sponsor of Embassy Office Parks REIT, the first listed REIT in India and Asia's largest office REIT by area, a platform that today owns and operates a 51.2 million square feet portfolio of ten infrastructure-like office parks and four city-centre office buildings, with 40.4 million sq ft of completed operating area home to 274 of the world's leading companies.

Portfolio breadth extends well beyond towers and townships. Commercial and hospitality assets combine business parks with named hotel brands, including Embassy Manyata Business Park with Hilton and Hilton Garden Inn, Embassy GolfLinks with Four Seasons Hotel, Embassy Tech Village with Le Meridien, and Embassy TechZone in Pune. The group also built the Embassy International Riding School in Bangalore and the Stonehill International School in North Bangalore, developed in 2008, and in 2020 launched Olive by Embassy, a hybrid hospitality offering founded to address the full spectrum of the rental economy. Its industrial parks arm, spanning logistics and manufacturing space, was sold to Blackstone for 700 million dollars in 2021, with the group continuing expansion afterward across roughly 35 million square feet ongoing or planned across six cities.

Ownership has remained close to the founding family through the platform's evolution. Jitendra Virwani was appointed Chairman of Embassy Developments Limited, with his son Aditya Virwani as Managing Director, effective from board approvals on 25 February 2025. The listed residential entity, Embassy Developments Limited, trades as NSE: EMBDL and BSE: 532832, and in 2025 the group demonstrated its delivery discipline when it completed six previously stalled residential projects, handing over homes to over 3,000 families across Mumbai, Thane, Gurugram and Visakhapatnam. That combination of scale, institutional REIT sponsorship, and founder-led continuity underpins how Embassy positions itself to buyers today.

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Frequently Asked Questions

Where is Embassy Salarpuria Sattva Centrum located in Indore?+
Embassy Salarpuria Sattva Centrum is located near AB Road and the MR 10 Ring Road in Indore, a residential belt known for its connectivity to Vijay Nagar, the Super Corridor, and the airport road.
Who is developing Embassy Salarpuria Sattva Centrum?+
The project is developed by Embassy Group, a Bengaluru-based real estate company established in 1993 with a residential, commercial, and hospitality portfolio across several Indian cities.
What configurations will Embassy Salarpuria Sattva Centrum offer?+
The project is planned to include a mix of 1, 2, 3 and 4 BHK high-rise apartments. Exact sizes and pricing will be confirmed at launch.
Is Embassy Salarpuria Sattva Centrum RERA approved?+
RERA registration for Embassy Salarpuria Sattva Centrum is in process. The registration details will be updated here once issued by the Madhya Pradesh RERA authority.
How large is the Embassy Salarpuria Sattva Centrum project in Indore?+
Embassy Salarpuria Sattva Centrum is planned across approximately 48.22 acres with a total development area of around 2.1 million square feet.
What is the possession timeline for Embassy Salarpuria Sattva Centrum?+
Possession for Embassy Salarpuria Sattva Centrum is currently indicated around 2030, consistent with the project's new-launch stage on AB Road and MR 10 Ring Road.

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